Paid Search Advertising
Premier Floral Imports / US Orchids has teamed up with Smart Link Solutions, extending to our members Smart Link Solutions state of the art Digital Marketing and Branding Services.
Paid Search Advertising
Pay-per-click (PPC) service from Smart Link Solutions delivers targeted traffic to your website almost instantly. With a carefully managed pay-per-click ad campaign, you can get your message out to potential clients and customers via text ads, display ads, or video ads on thousands of websites with content relevant to your business. As the name implies, you only pay for the advertising when someone clicks on your PPC ad and is directed to one of your web pages for further information or to make a purchase.
With PPC advertising, you control when and where your ads appear as well as the maximum cost you will spend for each click and the total daily or monthly cost of your advertising. You can use PPC as a stand-alone traffic-generating technique for ongoing lead generation, or you can make it an effective short-term accompaniment to a well-executed SEO strategy for attracting long-term free search traffic. Improving search results using SEO alone can take a long time, but potential customers see your PPC ads as soon as they go live on the web.
PPC is a powerful technique for directing visitors to your web pages. Smart Link ensures that your Paid Search advertising campaign is set up correctly and that your ad spending stays within your budget. We take care of all of the following factors while managing your ad campaigns:
- Ads meet search engine specifications. We make sure that your ads meet the quality and content requirements of the ad programs you participate in. Google AdWords is the largest, best-known, and potentially most effective PPC advertising provider on the internet. By designing your ads to meet Google’s standards, you get the best value for your advertising dollars by getting the best results from Google’s search engine.
- Search terms and keywords are targeted to your specific business. Rather than using a shotgun approach to keywords in your ads, Smart Link does in-depth research to make sure your ads target your potential customers as closely as possible. For example, if your business sells widgets exclusively to New York area gadget assemblers, we will target your ads for location-specific phrases such as “New York widget suppliers” rather than for more global and expensive phrases such as “widget suppliers.”
- Campaigns are monitored daily. We evaluate your ad spending on a daily basis and adjust keyword bidding to optimize your results. Intelligent bidding on narrowly focused but highly relevant search terms delivers a better return on your investment than blowing your entire budget on just a few high-priced clicks on super-competitive keywords.
- Testing and fine-tuning is an ongoing process. We test ad variations and bidding strategies to find the most effective techniques for optimizing the return on your ad spending. Simple text ads may be effective for some campaigns, while YouTube video ads might work better in other circumstances.
Remember, you only pay when someone clicks on your ad, so you want each click to bring high value visitors to your site. Smart Link offers you the expertise you need for achieving success with your PPC campaigns.
If you would like more information on using AdWords as effectively as possible we can help you and with all your other business needs, we can make your empire flourish!
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Would you like a quote? Contact Dave Dobson at 248-770-8859 Direct/Mobile or email at; email@example.com or firstname.lastname@example.org